Taming the dragons: turning student business dreams into reality
How the University of Bath helps budding entrepreneurs make their way
Every year, thousands of young people join the University of Bath, fuelled by a desire to study and take the first steps on the path to graduation and a successful career. Less well known is that many of those students also harbour dreams of starting their own businesses and that the University helps hundreds of these budding entrepreneurs find their way.
The University offers a dedicated Master's degree course in Entrepreneurship and Management but students who have a burning ambition to build their own business skills alongside their chosen degree course can turn to the Entrepreneurship Programme.
"We think student innovation and entrepreneurship is a serious business, which sets Bath apart from other institutions."
Fostering a spirit of enterprise
"We are here to help you – if you have the energy and commitment to transform your ideas into viable business propositions and engage with the support and training we can offer you alongside your regular degree course. We think student innovation and entrepreneurship is a serious business, which sets Bath apart from other institutions," says Siobain Hone, Graduate Enterprise Manager.
"There is a well-defined path of support for would-be entrepreneurs at the University. And, it's true, as part of that journey we do have our own version of Dragons’ Den. It is just as demanding, although at least you don’t have to contend with the TV cameras or a painful public post-mortem by Evan Davis. We’re kinder than that,” she laughs.
“Our goal is to foster your spirit of enterprise. Every year some 600 students or so start out on our Enterprise path, which may or may not lead to the dragons and beyond, but on which they will learn invaluable business lessons and life skills regardless,” she says.
A journey of a thousand miles begins with a single step - and friends to help
Student Enterprise Journey - a clear path to entrepreneurship
As their entrepreneurial ideas take shape, students can pitch in the first ‘Proof of Concept’ Dragons’ Den round, where their ideas will be assessed by a panel of University alumni who can draw on their own experience in the business world. If successful, students may then be matched to a mentor who can share their extensive business experience.
“We have an impressive corps of business mentors, all of whom give up hours of their time to help develop our young people and provide that bridge between academia and the business world. It’s quite a skill – mentors need to understand students, who can be insecure or over-confident.
"They have to be good at offering support and critique without squashing students’ entrepreneurial spirit. They seem to get it right – we get terrific feedback from their protégés,” Siobain Hone says.
The Mentor - bridging business and academia
Offering business insight, knowledge, and life experience to young entrepreneurs
One such mentor is Laurence James, formerly a business owner, managing director of Ladybird Books, and chairman of a building society. He has supported over 150 students with business ideas ranging from loft storage through to space satellites, as well as delivering surgeries where students practise their presentation skills and craft focused business pitches.
“I provide a bridge – between academic insights and business insights. I don’t claim to have all the answers but I can offer knowledge and life experience to young people to better understand the business world, and lace their innovative ideas and business dreams with a dose of realism born of sometimes hard experience. This process is complementing what they learn academically. They learn from me how that theory translates, or does not translate, to the business world,” he says.
“A mentor’s skill is to bring reality, to encourage, and to help explore ideas. I help them avoid the bear traps that I fell into during my time in the business world. I counsel but want them to make the decisions. The biggest challenge is to encourage but to bring a healthy dose of reality. I get them to think about what they are proposing, think why it might not work, but always to nurture the entrepreneurial desire that will eventually bring them success,” Laurence says.
“When I retired, I thought, I have something to offer. Mentoring is a highly rewarding, selfless act. People can be very self-centred in business, whereas my philosophy has always been to nurture and develop others – my view is that my success depends on your success and it is highly rewarding to see individuals grow,” Laurence, a graduate of the University, says.
Student entrepreneurs making their way
A supportive environment
In recent times Laurence mentored EJ Roodt, who set up the Epowar women’s safety app. Roodt credits him with much of her success in progressing through the Dragons’ Den rounds to secure development funding.
“I had loads of support from the University, I got involved with Enterprise and was paired up with Laurence, who has been incredibly invaluable. There were lots of competitions to get funding, and lots of opportunities to learn about the entrepreneurial journey through events and talks,” EJ says.
The University of Bath also offers some students the possibility to devote a placement year, which is usually spent with companies or other organisations, to building up with own business – if their business idea is considered to be sufficiently robust, such as Izzie Hurst’s Dopplle clothes swap app, which provides people with a platform to exchange clothes.
“This option is undoubtedly attractive to many student entrepreneurs and it has worked well for many but it is not a step to be taken lightly. Many may well benefit more from gaining experience in industry, which might help them down the line in developing their own business. So this has to be assessed carefully in terms of what will be of most benefit to the budding entrepreneur. But the option is there if a strong enough case can be made,” Siobain Hone says.
Izzie Hurst and EJ Roodt both then progressed further along the Student Enterprise Journey to win more funding - £15,000 each - from a University Innovation Award. Fellow award winner and mechanical engineering student James Russ hailed the prize as key to his success in creating the Testmyteeth app.
“I joined the Entrepreneurs Society and Entrepreneurship Programme and that provided the Accelerate programme, which was fantastic. We got some grant funding through that in the early days. And then the Dragons’ Den, rounds one and two, which we secured giving us several thousands of pounds to start the development of Testmyteeth into our mobile app. And finally we were supported by the £15,000 Innovation Award, which was a game changer, really. That’s allowed me to work full-time, building the business,” James says.
A further stepping stone to business success is the three-day start-up programme run by SETsquared, the award-winning global business incubator and accelerator partnership between the Universities of Bath, Bristol, Cardiff, Exeter, Southampton, and Surrey.
This weekend event offered PhD student Helen Liang the chance to tackle the issue of waste from scientific labs. Liang met her co-founders at the event in 2019 and went on to set up her own company, LabCycle, to tackle the problem. Her vision is to recycle at least 40%, or around 60,000 tonnes, of single-use lab plastic waste per year and turn it back into new lab equipment, creating a circular economy and making a huge impact on the amount of plastic waste thrown away by the scientific and biomedical sectors.
Learn more about our student entrepreneurs
Zoe Jeffery at Enterprise Day 2024
Zoe Jeffery at Enterprise Day 2024
VibeStride - Zoe Jeffery
Zoe has developed VibeStride, an augmented reality video gaming app aimed at teenage girls, which aims to transform physical education in school by making it a fun and engaging experience for all pupils.
Already the founder of Blossom and Wren, a small business producing inclusive fitness wear for women and girls, Zoe is currently completing a PhD in Health, focusing on adolescent girls’ disengagement in school physical education. Her mission is to transform traditional PE classes into engaging, empowering, and inclusive experiences that promote health, well-being, and self-confidence.
Jamie Crisp at Enterprise Day 2024
Jamie Crisp at Enterprise Day 2024
Moored Solutions - Jamie Crisp
Physics student Jamie, a keen sailor, has developed an innovative online mooring and berth booking system that promises to eliminate one of the biggest worries for boat users - finding a spare mooring in crowded harbours and marinas.
Moored Solutions have designed a system that allows boat users to see what moorings and berths are available. They can then reserve and pay for them online, while enabling marina and harbour operators to collect fees and manage space. Jamie, now CEO of Moored Solutions, is in talks with multiple businesses about adopting the solution. Read more about Moored Solutions here.
Iacopo Di Rico at Enterprise Day 2024
Iacopo Di Rico at Enterprise Day 2024
Estudiamos - Iacopo Di Rico
Iacopo, a student of International Management and Modern Languages (Spanish), has developed Estudiamos, an online learning platform targeted at GCSE and A-level language students.
Estudiamos revolutionises language learning by hosting crucial resources such as topic sheets, news articles, worksheets, lesson plans, and more, all in one platform; saving teachers' time and helping students achieve the grades they deserve.
EJ Roodt at Enterprise Day 2023
EJ Roodt at Enterprise Day 2023
Epowar - EJ Roodt
EJ, the co-founder of Epowar, conceived the idea for a women’s smartwatch safety app in April 2020 during her second year at university, concerned about walking alone in the dark, feeling vulnerable and unsafe.
Inspired by smartwatches detecting heart attacks, she teamed up with Maks Rahman, an engineering student, to create the Epowar app, which monitors heart rate and body motion to sense distress and automatically sends an emergency alert if the smartwatch wearer is attacked.
Izzie Hurst at Enterprise Day 2023
Izzie Hurst at Enterprise Day 2023
Dopplle - Izzie Hurst
Izzie is the co-founder of Dopplle, a pioneering platform revolutionising the approach to sustainable fashion. With a keen eye for innovation and a passion for environmental responsibility, Izzie launched the Dopplle app to promote the swapping and sharing of clothing within local communities.
James Russ, founder of Testmyteeth
James Russ, founder of Testmyteeth
Testmyteeth - James Russ
James is the founder of Testmyteeth. Billed as the ‘digital assistant between dental appointments’, the Testmyteeth app provides users with advanced tools for monitoring and improving their dental hygiene. His company offers personalised, at-home dental tests and digital analysis, empowering individuals to proactively manage their oral health.
Find out more about our students' innovation with impact
2023 Alumni Innovation Award winners
Find out about the 2023 Alumni Innovation Award winners in this news article.